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February 22, 2005


IRVINE, CA/TOKYO, JAPAN, February 21, 2005 - In line with its aggressive global expansion strategy, TOSHIBA TELI CORPORATION, one of the world's leading ISO 9001 certified manufacturers of video cameras for industrial applications, today announced the formation of Toshiba Teli America, Inc., its first subsidiary in the United States, and the appointment of Doug Freck as President and CEO of the new company.

"We are eager to bring our expertise in industrial and surveillance cameras to engineers in North America," said Hiroshi Takaoka, President&CEO, TOSHIBA TELI CORPORATION. "While Toshiba Teli America, Inc. is a new company to the United States, we have over 50 years of worldwide experience in the manufacturing of unique imaging solutions. Our new strong presence in the United States will help us better focus on the requirements of local markets and provide the best, most responsive service to our valued customers."

The new Toshiba Teli America, Inc. faculty will house all U.S. based sales, engineering, service and warehousing operations. It is located at 33 Hammond, Suite 211, Irvine, Ca. 92618. The opening ceremony and start of operations are scheduled for March 1, 2005.

Toshiba Teli President&CEO Hiroshi Takaoka was instrumental in fostering the "FINE" product concept at Toshiba Teli. "FINE stands for Flexible and Intelligent Networking products and services for Excellent performance. Our mission is to bring to our North American customers total satisfaction by providing FINE products and FINE services in imaging systems solutions."

Recognized worldwide for innovation, reliability and quality, Toshiba Teli CMOS and CCD cameras, camera scopes, monitors and video control equipment will be sold by Toshiba Teli America, Inc., through a strategic network of North American distributors, dealers and an internal sales force under the Teli brand name. Used in a wide range of industrial vision, factory automation, quality control, and scientific applications, these cameras and imaging systems had previously only been available to North American buyers via limited distribution.


Toshiba veteran Doug Freck has been named President and CEO of Toshiba Teli America, Inc., and been commissioned to develop its operational infrastructure throughout North America. He will oversee all sales, engineering, warehousing, marketing and customer support activities.

According to Freck, Toshiba Teli America, Inc. will be a gateway to the North American market, enabling Toshiba Teli to better service its growing OEM customer base, accelerate sales momentum, and adapt more quickly to changing conditions and technologies: "Toshiba Teli products developed in Japan have already generated a groundswell of interest in North American. The creation of Toshiba Teli America, Inc. is the first phase of a long-term plan to see that our customers in North America have immediate access to our cameras, systems and services. TOSHIBA TELI CORPORATION is making a significant investment in this subsidiary, underscoring its confidence that it will meet aggressive sales targets and achieve top level of market share in the industrial vision area."

During his 22-year career with Toshiba, Freck has been instrumental in the introduction and expansion of many innovative vision technologies into new markets. He sees the dynamic integration of systems-based imaging solutions as fundamental to the success and continued growth of Toshiba Teli.

For more information, please call 1-949-770-TELI (8354). Or visit


Toshiba Teli is a world-leading manufacturer of CCD and CMOS cameras for machine vision, pipe inspection, and security and surveillance applications. The company has 500 employees and has a primary operation in Hino-City, Tokyo, and sales offices in Kobe, Nagoya, Fukuoka and Sapporo. In addition to cameras, Toshiba-Teli manufacturers a wide range of equipment, including LCD inspection equipment, multi-value image measurement instruments, automatic assembly and inspection equipment, radio transmission controllers and signal transmitters.

©2005 TOSHIBA TELI CORPORATION. All rights reserved. All products and names mentioned are the property of their respective owners. While TOSHIBA TELI CORPORATION has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.


Doug Freck
Toshiba Teli America, Inc.
Ph 949-770-TELI (8354)
Fax: 949-206-0210

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